Findomestic Pvideo®

Findomestic Banca Gruppo BNP Paribas

Interactive and personalised videos bring out the hidden richness in data

Sector

Banking

Solutions

Internet Marketing

3D

Findomestic is part of BNP Paribas, a leading European bank in banking and financial services and a major global player. Findomestic provides credit, savings and insurance products to households. Responsibility and sustainability are the core values of Findomestic’s offering.

Findomestic turned to KeyWe to optimise its assets and innovate the way customers interact with the banking world. Among the projects carried out are video marketing activities, distributed across Findomestic’s various communication touchpoints.

Activities carried out

Digital consulting

Copywriting

Graphic Design

Motion Design

QC/QA & UAT

Personalised videos: the key to grabbing attention

Since 2016, we have been creating videos for Findomestic containing personalised information and promotions on the type of contract and services activated by the customer.

Thanks to an innovative platform, Doxee Pvideo^®, each video is populated and personalised in terms of text, visuals and audio with data from Findomestic’s CRM. Pvideo^®s are distributed via SMS, email and app notifications.

Creative and interactive videos to drive conversions

The video marketing activities created for Findomestic are all highly creative and leverage emotional appeal. The aim is to maintain attention from the beginning to the end of the video, providing more information than text-based content would.

Conversion is achieved through calls to action integrated within and at the end of the videos. Analytics track every action, interaction, CTR, viewing duration, engagement rate and all other KPIs. This makes it possible to analyse the effectiveness of the video.

Mediastar Award: 1st place section Adv online – Category DEM – Project Video DEM Findomestic