X Factor 10 and 11

Sky Group Limited

Sector

Telecommunications

Solutions

App

Gaming

Virtual Tour

Internet Marketing

X Factor is the Italian version of the British talent show “The X Factor”. It is a competition between judges leading different categories of aspiring singers, searching for a new artist who can secure a real recording contract.

KeyWe supported Sky Italia in the 10th and 11th editions of the programme by designing the user experience and graphic interface of the native app.

In addition to the app, KeyWe designed and implemented gamification and media activities that kept engagement high before and during the television event.

Activities carried out

Digital consulting

Art Direction

UX&UI Design

Graphic Design

Copywriting

On-Site support

Entertainment and Voting

The X Factor 10 and 11 app combined editorial content, interactive sections and entertainment.

Sections and content varied depending on the programme: for example, the section dedicated to voting, the prize competition, the Applause Meter and the radio. For this reason, we designed a user experience capable of highlighting the hottest areas at any given moment: the “What’s Hot” section.

The app could be navigated from smartphones, tablets and smartwatches (the latter with reduced functionality). In addition, we created and planned push notifications and contest procedures.

XF Tour: immersive competition

To keep the public updated and engaged, we created a competition: XF Tour.

The public was invited to discover the places where X Factor was stopping and answer a quiz. For this, we created Virtual Tours of locations and theatres throughout Italy, including clues to answer the quiz.

A national ranking of the competition was constantly updated and available on the app. During the penultimate episode, the winner was announced: the prize was two tickets to the live final episode.

Media and Merchandising

We supported Sky Italia’s marketing team by developing graphic and video templates for sponsorship activities on various online media, such as banners, demos and tutorials.

We also created mock-ups of merchandising material such as T-shirts, mugs, shopping bags and more.