The Space Cinema Phygital Event

The Space Cinema

A virtual set to promote the reopening of The Space Cinema

Sector

Cinema and entertainment

Solutions

Phygital Experience

3D

The Space Cinema, part of the Vue International group, is a chain of 36 multiplexes. It offers the best films on the market with a special focus on major cinema events.

KeyWe promoted the reopening of The Space Cinema multiplex in Treviso with an installation that combines physical and digital experiences.

A temporary installation (from 26 to 29 September 2022) where people can test the new Recliner seats and virtually explore the renovated spaces.

Activities carried out

Event Management

Graphic Design

Motion Design

Internet Marketing

On-Site support

Phygital experience

Inside the historic Loggia dei Cavalieri, in the centre of Treviso, two Recliner armchairs are available for anyone who wants to test their comfort. Next to them, a three-metre video wall shows a preview of a 3D reproduction of the new cinema.

To encourage people to return to the cinema, a QR Code has been placed there to access promotions dedicated to the reopening.

The Space Cinema Phygital Experience Qr Code

The Space Cinema Phygital Experience comunicazione brochure

3D reconstruction

The video offers a preview of the completely renovated The Space Cinema in Treviso.

Highly realistic 3D animations give the audience a preview of the new design of the lobby, bar and theatres. A few text snippets in Motion Graphic provide information about the Food & Drink offering and the available season tickets.