Artificial Intelligence (AI) is changing the way we work. But how is this technology used in practice today? How does it enable us to work more efficiently and effectively?

Let’s take a look at five tools that support marketing decisions and content production. A small taste of what is possible today and what tomorrow will bring.

AI tools: intelligent tools and applications

AI tools are programmes that use artificial intelligence. They process data intelligently through neural networks, machine learning, natural language processing (NLP) and sophisticated algorithms.

They are useful applications in various fields, such as marketing, graphic production and entrepreneurship. The power of Artificial Intelligence supports human activities by increasing productivity, reducing margins of error and processing times.

ChatGPT-3 – Textual content

The list can only start with ChatGPT. The software developed by OpenAI is based on GPT-3, a language model that produces human-like text.

Just enter some key information and GPT-3 can create high-quality text. It can automatically generate articles, reviews, social media posts and more, saving you a considerable amount of time.

It is a valuable resource for marketers, bloggers and content creators.

Midjourney – Visual content

Midjourney is an image generator based on artificial intelligence. The software uses deep learning algorithms to transform ideas and concepts into realistic illustrations and photos.

Its creations have already made their way around the world. Midjourney has made a name for itself by generating the famous photo of Pope Francis wearing a long white down jacket and the photos of Donald Trump’s fake arrest. These two events have fuelled public debate on the power of AI.

Designers and creatives use generative AI as a source of inspiration and as a tool to support their production activities.

Adobe Sensei – Visual content

Adobe Sensei is an AI integration in the Adobe product suite, including Photoshop, Illustrator, and Premiere Pro.

It offers advanced features such as object recognition, automatic image editing, and voice synchronisation with videos. It reduces manual processes, allowing you to create quality creative content in less time.

GitHub Copilot – Programming

GitHub Copilot is a development extension. It assists developers in writing millions of lines of code, thanks to the support of Artificial Intelligence.

Created by GitHub in collaboration with OpenAI, Copilot offers intelligent suggestions, auto-completion and real-time code annotations. This tool significantly speeds up the development process, reducing errors and processing times.

IBM Watson – Data analysis

IBM Watson is one of the most powerful intelligent platforms for business. Equipped with advanced natural language processing capabilities, Watson optimises strategic and data-driven decisions.

Watson can extract meaningful information from complex documents, recognise insights and assist in the creation of predictive models. It is an indispensable option for companies that want to make data-driven decisions and thus gain a competitive advantage.

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