The future of business and communication has already begun, with the increasingly frequent use of new immersive technologies:

1. Augmented Reality;
2. Virtual Reality;
3. Mixed Reality.

A set of functional technologies that emulate or integrate with an environment or physical world, using digital media and interactive interfaces to create immersive experiences that completely envelop and captivate the user.

The blending of the digital and virtual worlds is creating new possibilities for interaction between companies and people. Within a few years, immersive experiences will characterise every moment:

1. Recreational;
2. Educational;
3. Professional, business.

In other words, they will be part of our everyday lives.

To fully grasp the scope of this change, here is a small collection of the meaning of these new immersive technologies and their possible applications.

Virtual Reality: 360-degree experiences

Virtual reality allows you to enjoy new experiences within completely virtual environments that are

• highly realistic;
• three-dimensional;
• dynamic and interactive.

Virtual reality headsets are the necessary tool for accessing these new 360-degree virtual spaces. Among the largest manufacturers of headsets and VR is Oculus, owned by Mark Zuckerberg, CEO of Meta, which also owns Facebook, Instagram and WhatsApp, among others.

The mind knows that virtual reality is fiction, but the senses do not listen to it: they believe, even if only for a moment, everything they see, hear and touch, and this generates a very high level of immersion.

Augmented Reality: amplified reality

Augmented reality adds details to the surrounding environment or to products placed in the space, in real time. 3D objects, holograms or graphic elements are superimposed on the physical world, expanding its potential.

Currently, the most common way to use AR is through smartphones and tablets. AR apps monitor the surrounding environment through the device’s camera, superimposing additional information on the display.

Mixed Reality: virtual spaces and augmented reality

Mixed reality, also known as hybrid reality, brings together AR and VR to combine virtual spaces and augmented physical locations. In these new environments, people, physical objects and digital objects coexist and interact in real time. The experience is enjoyed through a headset, which allows users to immerse themselves in the virtual space and interact with 3D objects projected into the real space.

Mixed Reality allows for virtual and interactive demonstrations of the functioning and potential of products and processes without the physical need to see them in operation.

Conclusions: KeyWe’s approach

KeyWe is the strategic partner with whom to explore the potential of these technologies. The agency accompanies companies in choosing the technology that best suits their marketing objectives.

The solutions developed are user-centred and meticulously detailed.

The approach is consultative, and the result is always personalised.