For over a hundred years, Margraf has been transforming nature into architecture. Founded in Vicenza in the early 1900s, the company specialises in the extraction and processing of natural stone and marble.

The uniqueness of the material is accompanied by a design, consulting and installation service of the highest excellence. Margraf partners with architects, interior designers and international contractors who want to create prestigious environments anywhere in the world.

Thanks to the virtual tour, KeyWe creates an experience tailored to Margraf’s commercial objectives. This digital tool offers customers and prospects, anywhere in the world, the opportunity to learn about the company’s production and design processes.

KeyWe for Margraf: interactive virtual spaces

KeyWe transforms the soul of Italian craftsmanship into a digital experience. In the virtual tour, Margraf’s business processes expand beyond physical and temporal boundaries. Users from all over the world can access the exhibition and production spaces in 3D.

Margraf virtual tours show complete panoramas of real spaces and evolve them through interactive and multimedia content. The Dollhouse option provides a bird’s-eye view of the exhibition and production spaces. It is also possible to move from one floor to another to explore the facilities in their entirety.

The virtual tour is accessible at any time and without time limits. In fact, this web tool allows you to explore real spaces, with attention to every detail, in a simple and intuitive way, both from your desktop and from mobile devices.

Virtual tour: the three Margraf spaces

With great attention to detail and high realism, KeyWe has created a virtual tour for each environment:

• Headquarters
• Showroom
• Laboratory

The virtual tour of the Headquarters shows Margraf’s craftsmanship in working with raw materials. Through the tags placed throughout the tour, you can learn about the materials used to renovate the headquarters.

In the virtual Showroom, each product on display is also accompanied by a tag. Inside, you can consult general details, view high-resolution images and access a link to the technical specifications.

The virtual tour of the workshop allows you to explore Margraf’s technical and production capabilities, which are unique in the world. The tags contain links and in-depth videos that allow users to learn about the more practical and technological aspects of Made in Italy marble processing.