Today, Artificial Intelligence (AI) has become part of everyday language. ChatGPT is used for writing text, Gemini for searching for information and Sora for generating videos. These tools demonstrate the usefulness of AI in everyday work and have made it accessible to everyone.
However, it is important to remember that these AI tools are not strategic, customised solutions tailored to businesses.

AI as a tool: fast, powerful, but the same for everyone

ChatGPT and other artificial intelligence tools currently on the market are off-the-shelf applications. applications. They are based on global, general knowledge, not on specific, proprietary or confidential company information.

AI tools work very well for:

• writing texts and content
• responding to queries and solving problems
• summarising information
• generating images or videos
• supporting operational activities

This is why they can help improve productivity and speed up many activities. However, without integration with internal data and operational logic, they are unlikely to become a structural support.

When AI becomes part of the business

For companies, therefore, the real challenge is not “using AI”, but integrating it into their processes, products and services. This is where solutions such as AI Agents and Agentic AI come into play.

An AI Agent is specific, responsive software. It relies on predefined rules, protocols and databases to perform specific tasks.

For example: A customer service chatbot can check the status of an order and send an update email.

Agentic AI is a higher-level architecture capable of performing strategic tasks to achieve complex objectives. It can monitor progress and evaluate the most suitable strategy.

For example: To achieve the goal of reducing business costs by 5%, Agentic AI coordinates several agents to analyse data and activate solutions.

Which AI for your company? You need a strategy to choose

So, what should you choose? Common AI tools, or the development of tailor-made AI Agents? KeyWe can help companies make the right choice.

Both solutions are important and perform different roles:

• AI tools on the market accelerate simple everyday tasks
• AI Agents or Agentic AI transform processes, products and services, becoming part of the company’s value

After months of research and development, we at KeyWe have concluded that AI Agents are a strategic asset. They create a competitive advantage and provide clear roadmap for digital transformation.

Developing AI means:

• creating customised solutions
• integrating AI into processes
• improving the customer and user experience
• transforming complex data into immediate information

The most effective artificial intelligence does not always make headlines. The most effective AI works behind the scenes, solving real problems and simplifying complex tasks.

ABB Catalogo Generale: development of a dedicated AI Agent

A concrete example of this approach is the project we carried out for ABB, which is still evolving today.

ABB Catalogo Generale contains over 38,000 Electrification Business products. It is difficult to consult such a large quantity of products using traditional tools. Explore ABB Catalogo Generale

KeyWe has designed and developed an AI Agent integrated into the catalogue, capable of:

• interpret requests in natural language
• compare products
• generate customised tables and documents
• recognise products from an image

These results cannot be achieved with ChatGPT alone. You need to build a bespoke intelligent system designed to meet a specific need.

Find out more about the ABB Catalogo Generale project with SmartResearch:
Go to the project

Are you a company interested in implementing tailor-made AI solutions?

Contact us