Hotel, Coliving, Co(z)working e Bistrot

21 Way Of Living

  • Digital rebranding and positioning
  • UX, UI, Art Direction
  • Copywriting

Starting point

21 Way Of Living represents a new concept of hospitality. It is an innovative and friendly structure where guests can cultivate experiences and make new encounters. It is a place to stay for a few days or several months, where you can find a relaxing and informal welcome. Every detail aims to communicate a hospitality that brings people together, from the warmth of the design to the liveliness of the common areas. 21WOL turned to KEYWE for the consultancy and creation of an innovative website able to collect and convey the values of the facility right from the home page.

The project

The website is designed to recreate the unique and distinctive atmosphere and language of the facility. The web platform we created has an immersive home page and a structure capable of promoting and narrating the various businesses, while keeping the individual insights clear. Well-positioned calls to action and simple but refined copywriting allow users to book a hotel room, a co-living solution, a co-working space, a table at the bistro or an event in just a few clicks.

The results

21 Way Of Living presented its new official website in March 2021 with the first location in the centre of Milan. The venture will not stop there. KEYWE has set up the platform in such a way that it can host mini-sites of future locations of 21WOL. Users will then be able to explore the facilities and book hotel rooms, co-living or co-working spaces or a table at a bistro in the city of their choice on one website.

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