Brembo asked us to define the new look and feel of its corporate website. The goal was to provide a captivating, engaging platform that embodies the high quality and advanced technology of Brembo products. In addition, the client wanted to highlight the content of its various channels through a social media wall embedded in the website.
Before getting started, we completed a UX and digital intelligence analysis of target users and the reference market, paying special attention to content internationalisation and the ease of contribution. In addition, KeyWe also monitored press coverage outside of social media platforms (forums, blogs, news articles) and shared these articles on not-yet-reached touchpoint networks.
Mediastar: Special Star section Internet for the Creative Direction for the project Brembo.