B2B make-up

Gotha Cosmetics

  • UX, UI, Art Direction
  • Digital Identity & Company Profile
  • E-Catalogue & Face Tracking

Starting point

Gotha Cosmetics asked KeyWe to create a B2B web app called ‘e-Inspirator’. The goal was to create an innovative, practical sales tool that makes it possible to consult a wide array of products during trade fairs and in the showroom. As a result, the company would be able to change the way it communicates, heading down the road of digital transformation.

The project

To implement our strategy, we first overhauled the website in terms of its infrastructure, navigation and graphic style and interface. The need to create an easy-to-use, intuitive tool for the Gotha audience and for the client’s in-house administrators tasked with managing all relevant content determined the structure of the platform.

Focus on the Virtual Tour

To help the client in its international business activities, KeyWe proposed the idea of creating an immersive, informative experience that would assist the field force in conveying the high level of quality and professionalism of Gotha products and services. Now, users can visit the company from any part of the world thanks to three different virtual tours.


Thanks to the web cam of just about any device, the iMake-up platform enables face tracking, recognising the main features of the user’s face. With this technology, KeyWe has made it possible for Gotha products to be tried virtually, while also allowing customers to have fun.

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