Innovation district

Kilometro Rosso

  • UX, UI, Art Direction, Development
  • Social Strategy & Content Management
  • Off-line and on-line communications

Starting point

Kilometro Rosso consulted KeyWe to reposition their brand from “Science-Technology Park” to “Innovation District”. The goal was to guide the company towards a consistent approach to communication, in order to deliver a recognizable and cohesive brand identity.

The project

KeyWe defined the new corporate & visual identities, designed and developed the new website and defined the new social media strategy with a weekly plan. The agency also produced and shot Customer Stories, a YouTube series of on-site video interviews featuring Kilometro Rosso’s Resident Partners, to improve engagement for online viewers.

The immersive communications

KeyWe also delivered a collection of innovative tools to help the Client better showcase the new branding. The agency created engaging virtual tours of the complex by mapping its main buildings with 3D cameras, allowing the user a richer experience through the use of interactive multimedia contents.

The results

KeyWe maintains an active collaboration with Kilometro Rosso, performing content management activities on the company website, as well as curating the official Facebook, Twitter and LinkedIn profiles. The agency focuses on delivering content and solutions for informative and commercial advertising campaigns, in order to promote the spaces and events in Kilometro Rosso.


Special Star for Creative Direction of Kilometro Rosso website
Short List Nomination – Internet category for Kilometro Rosso website

“Il campus Kilometro Rosso è un progetto di prossimità fisica che deve saper cogliere anche le opportunità dalla prossimità digitale: il sito web e la strategia social sviluppati da KeyWe ci consentono di costruire connessioni di valore con tutti gli operatori del mondo dell’innovazione, della ricerca e dell’impresa, nostri interlocutori privilegiati.”

Roberto Marelli
Direttore Commerciale e Marketing – Kilometro Rosso

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