E-Catalogue B2B

Lotto Sport, Web App

  • UX, UI, Art Direction
  • E-Catalogue development
  • Video editing

Starting point

Lotto Sport consulted KeyWe to design an e-Catalogue for national and international sales agents and dealers. The agency developed a dynamic and interactive sales tool, one that is portable, easy to navigate and able to completely replace the heavy printed catalogues previously employed by the company.

The project

“Digital Wave” simplifies the consultation and discovery of the wide range of products through an image-based navigation, a powerful search box with real-time hints and category filters. Users are able to save their own lists of products, and also share and print individual products sheets.


KeyWe designed and developed a dynamic web platform: the client can quickly update the digital catalogue, with ease and simplicity. The company can safely control the entire catalogue, and manage the users who have access to it.

The results

“Digital Wave” became a reference point for Lotto Sport’s sales department. The e-Catalogue can be consulted from any desktop and mobile device, thanks to the app’s responsive design. KeyWe maintains an active collaboration with Lotto Sport, calibrating the platform to the sales force’s new emerging needs.

“In KeyWe abbiamo trovato un partner di grande valore che ha saputo comprendere e tradurre rapidamente in un progetto concreto le esigenze iniziali di Lotto. KeyWe è stata in grado di proporci soluzioni flessibili, innovative e, soprattutto, totalmente orientate alla soddisfazione dell’utilizzatore finale realizzando un prodotto di grande valore che ha trovato l’apprezzamento dei nostri partner e degli utenti interni grazie alle logiche di navigazione intuitive e all’eccellente Customer Experience”

Stefano Taboga
Head of Communication and Digital Sales – Lotto

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