Electronics and computer science

Microsoft

  • Event Communication
  • Live streaming
  • Social strategy

Starting point

Microsoft Italy asked KeyWe to design and manage different branding and B2C communication activities. This series of ‘special’ projects falls outside the corporate marketing category, such as national events, the loyalty programme, contests, promotions and social advertising.

The project

Microsoft Italy tasked us with coming up with the creative concept for the 2nd edition of the Microsoft Forum, the largest national event dedicated to industry 4.0. In addition to a special responsive website, KeyWe also was responsible for the event’s live stream, an online digital transformation test, and editorial planning on social networking sites.

Awards

First Prize in the category “Promotional Event” for Microsoft Forum 2017 site

Explore other case studies


Case studies