KeyWe reinvents Importfab's communication and digital image
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Team KeyWe
Corporate identity
Websites and portals
The Canadian company Importfab commissions KeyWe to redesign its website.
Since 1990, Importfab has been a leading company in the Canadian and North American pharmaceutical market for the production and packaging of pharmaceutical products in cream, semi-solid and liquid form. Over the last 30 years, Importfab has developed rapidly and grown to the point where it now boasts 95 products, 3 certifications and 50 customers.
In 2019, Importfab was acquired by the Italian group Labomar, already a KeyWe client.
In 2019, Importfab joined the Italian group Labomar, leading the Italian company to enter the world’s leading market in the sector and enabling it to increase its international turnover by 50%.
The project entrusted to KeyWe
The Labomar group is a long-standing client of KeyWe. For this reason, the agency was chosen to renovate Importfab’s digital image. The aim is to align Importfab’s online communication with the group’s style, while maintaining Importfab’s roots and history.
With a renewed structure, layout and content, Importfab’s new website aims to convey its history and its people, highlighting its strategic business lines and the therapeutic areas in which it positions itself in the market.
The new Importfab website also represents a link between the Canadian and Italian companies, a synergistic collaboration with the Group. One example is certainly the section dedicated to company news: an opportunity to promptly update customers on the activities and initiatives in which Importfab and the Group are involved.
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Written by
Team KeyWe