ALTA creates customised designer kitchens for the private and contract sectors. It stands out for the modern style of its creations, which are produced entirely in Italy and destined for luxury settings all over the world.

ALTA kitchens are based on an extremely flexible modular system and countless finishes that can be combined with each other. The degree of customisation is unparalleled: just as every person is unique, so is their kitchen.

KeyWe embraces the project, strongly aligned with ALTA’s values. Tailor-made proposals, functional and human technology, and a healthy obsession with design unite the approach of both companies.

A new digital identity: clear, consistent, strategic

KeyWe’s task is to work on repositioning ALTA on digital channels. This is not a simple restyling, but the development of a coherent storytelling and graphic concept to be applied to the website and social media channels.

A project capable of conveying the aesthetic value of ALTA kitchens and their Made in Italy quality. Capable of speaking to private individuals as well as architects and interior designers. To explain a unique modular system that allows for truly tailor-made design.

The result is a website with a simple, harmonious design and a tone of voice that balances inspiration and pragmatism.

Visit the new ALTA cucine website

Virtual Showroom: support for international sales

The virtual tour offers a highly realistic overview of ALTA kitchens. It provides a top-down view of the spaces – with the Dollhouse option – and provides product specifications through text information.

The ALTA showroom is now digital. The Virtual Tour is accessible from anywhere in the world, without time limits, from desktop and mobile devices. A web tool to support commercial operations in foreign markets, where ALTA is particularly active.

Explore the ALTA Virtual Showroom

ALTA website: navigation

The communication challenge lies in the need to engage and inform two different target audiences: the private sector and the contract sector. People and professionals with different goals, skills and languages.

The website’s tree structure reflects this dualism. Private individuals can find inspiration on the Kitchens page. A series of photos illustrates what the ALTA modular system can do: a starting point for imagining your own kitchen.

An entire section is dedicated to the Contract sector. Here, general contractors and architectural firms can find information on the company’s operational flow, which is transparent from the first contact to the installation of the kitchen and after-sales service.

Visit the new ALTA cucine website

ALTA website: design

The website design remains faithful to the aesthetic concepts dear to ALTA: functionality, fluidity and overall harmony.

Great importance is given to photos. The text is essential, never predominant, and leaves the floor to the visual beauty of ALTA kitchens. The font echoes the style of the logo, while the colour palette makes extensive use of blue, ALTA’s signature colour.

The division of conceptual categories, the organisation of spaces, the alternation of full and empty spaces: every stylistic choice is intended to convey and enhance the harmony that underpins ALTA’s aesthetic.

Visit the new ALTA cucine website