SOMEC Group brings together companies specialising in the implementation of turnkey construction projects. The collaboration with KeyWe has already resulted in the creation of the MESTIERI website, the group’s business segment dedicated to the design and creation of high-end interiors.

The collaboration between KeyWe and MESTIERI continues. The new project is dedicated to Budri, a prestigious marble processing workshop. Based in Emilia-Romagna, it boasts international collaborations with designers and brands who rely on the company to “shape” the hardness of marble to their liking.

Budri and KeyWe: sartorial beauty and design culture

Budri is an Italian company, a haute couture firm that creates complex, large-scale marble projects for the luxury sector. It also stands out for its production of marble furnishings, in collaboration with big names in design such as Patricia Urquiola, Cristina Celestino, Nicolas Gwenael and many others.

What makes Budri an Italian excellence is its vocation for beauty. The company draws on many years of experience in craftsmanship combined with sophisticated technologies in the sector. The company’s vision has always been oriented towards innovation, design and the different languages of the material. New processes. The result is bold and visionary creations that strike a perfect balance between craftsmanship, art and innovation.

KeyWe accompanies Budri on its journey towards a new digital identity. The collaboration is strengthened by the shared values of the two companies.

In fact, their common approach is the continuous pursuit of beauty and a vocation for design. KeyWe and Budri operate in two different but never distant worlds, because they are driven by the same urgency: to create dedicated solutions that are impeccable in form and function.

A new website: consistent, harmonious, evocative

KeyWe’s task is to design a website consistent with the communication of MESTIERI Group, while at the same time enhancing Budri’s unique identity, ‘Parola al Marmo’ (Word to Marble).

The navigation and design aim to convey the expertise on which Budri is founded and, at the same time, the drive towards the future sought in every creation.

The new website speaks to private individuals, architects and designers.

The result is a website with a rich but harmonious design and an evocative tone of voice: every stylistic choice conveys exclusivity. The storytelling is accompanied by images of Budri’s unique creations and processes.

Budri website: navigation

The communication challenge lies in the need to engage and inform two different target audiences: the private sector and architecture and design professionals.

The website structure reflects this dualism. Private individuals can find inspiration in the section dedicated to projects, where they can browse photos of completed works. Ample space is also dedicated to marble furnishings.

On the other pages of the website, professionals can find information on the Budri method and details on the technologies used. By accessing the reserved area, they can also download materials made available by the company.

Budri website: the design

The website design enhances Budri’s refined identity. The dominant colours are white and gold, the company’s symbolic colours, synonymous with classic elegance.

The elegant font chosen for the titles evokes the concepts of craftsmanship, elegance and exclusivity. The smaller texts use a sans serif font, which is more legible and more in keeping with the world of design and architecture.

Great importance is given to the photos. The visual beauty of the creations speaks for itself. Mosaics and inlays showcase the company’s mastery. The veins in the material and the unique colours of the marble reveal the beauty of the material.

Virtual Tour: Budri Showroom Milan

Budri’s exhibition space is located in the heart of Milan. More than just a showroom, this meeting place is available to architects, designers and design enthusiasts. Here, creative ideas take shape, just like in a real haute couture atelier. A prestigious space that bears witness to the brand’s continuous evolution, always focused on research and experimentation.

Thanks to the collaboration with KeyWe, the Budri Milan showroom has gone digital and is now accessible at any time and without time limits.

The Virtual Tour allows you to explore the real spaces reproduced in detail in a simple and intuitive way, both from your desktop and mobile device. It offers a realistic overview of the exhibition space and, through the Dollhouse option, allows a bird’s eye view of the environment.

Each of the creations on display is accompanied by a tag. Inside, you can consult general details, view high-resolution images and access a link to find out more.

With the Virtual Tour, KeyWe provides Budri with a new promotional tool. This digital tool offers customers and prospects, anywhere in the world, the opportunity to learn about the company’s disruptive creativity and prestigious collaborations.