Every new project is an opportunity to grow alongside our clients.

In the case of Fondo Italiano d’Investimento SGR, the collaboration with KEYWE has become a true journey of innovation and digital communication, which has taken shape through two major milestones: the new institutional website and the 2024 Sustainability Report, both of which are now online.

• Visit the new website fondoitaliano.it

It all started with the renewal of the Fund’s online identity, a project that involved our team from the strategic definition to the launch of the platform.

We built a website capable of conveying the solidity and vision of Fondo Italiano d’Investimento, maintaining the brand’s institutional fonts and colours as cornerstones, but reinterpreting them in a more contemporary and digital key.

The rest was our own work: a sober but dynamic design that focuses on people, values and the Fund’s role in the growth of Italian SMEs.

The new website stands out for:

• rational information architecture, designed for investors and stakeholders;
• professional reserved area with dedicated functions;
• clear and accessible visual language, consistent with the authority of the institution;
• original videos shot at the FII’s Milan headquarters, which illustrate its daily work and concrete impact on the territory.

A streamlined and dynamic approach

The new website of the Italian Investment Fund was conceived as an institutional showcase, capable of clearly communicating the mission and activities of the Italian Fund. At the same time, it is a dynamic and flexible tool, designed to evolve over time and adapt to new communication needs.

This is why we chose a headless WordPress architecture, which separates the content management system from the front-end. This solution guarantees a customised, user-experience-oriented design, while keeping update procedures simple and quick.

A reserved area dedicated to investors completes the platform, offering secure, tailor-made features for a professional audience.

Transparent design, like the message it wants to convey

The design approach was based on three keywords: clarity, consistency and humanity. The colour palette enhances the brand’s institutional tones, combining them with neutral and reassuring accents. The clear and legible typography reinforces the authoritative tone of Fondo Italiano, while the simplified structure of the pages guides the user intuitively through complex content.

• Standards and principles of digital accessibility
• Rules VS Creativity in UX/UI Design

Human communication: space for people

One of the distinctive features of the new website is the focus on people. KeyWe has produced a series of videos shot at the Fondo Italiano headquarters in Milan. These videos give a voice to the protagonists in their daily work. The video content has been integrated into many pages of the website, accompanied by material from the companies involved: an example of the concrete impact of Fondo Italiano’s work in the area.

We are proud to support Fondo Italiano in this digital communication journey, focusing on innovation, transparency and, above all, people.

• Visit the new website fondoitaliano.it

After the website, we worked on the new 2024 Sustainability Report, a strategic document of over 120 pages that describes the Italian Fund’s commitment to the sustainable growth of Italian companies.

The report was designed to be visually consistent with the new identity of the website, adopting the same colour palette and graphic language to ensure a coherent and recognisable reading experience.

We drew inspiration from national and international best practices in the field of ESG communication, with the aim of combining clarity, readability and visual impact.

The result is a digital and interactive report, designed for online use but also for consultation in PDF format, where each section is organised in an intuitive and transparent way.

The project is completed by a video with the main highlights, which summarises the results and key messages in an immediate and engaging way, ideal for sharing on digital channels and social media.

• Browse the Sustainability Report

Our work with Fondo Italiano d’Investimento is an example of how visual communication and digital strategy can go hand in hand.

Every stage of the project, from the website to the report, was the result of constant dialogue with the client, based on shared objectives and a common vision: to make the Fund’s impact on the Italian business system accessible and transparent.

Over the next three years, we will continue to support Fondo Italiano in the maintenance and development of its digital tools, consolidating a collaboration that combines design, innovation and institutional value.