The Space Cinema Silea is turning its screens back on. Closed for the entire summer, the multiplex is reopening in September and presenting itself to the public completely renovated.

The Space Cinema has entrusted KeyWe with promoting the reopening. The collaboration has resulted in a temporary installation (from 26 to 29 September 2022) in the heart of Treviso, where visitors can test the new seats and explore the renovated spaces virtually. The initiative is sponsored by the Municipality of Treviso.

THE SPACE CINEMA Silea. All new, all Recliner.

With its renovated spaces, The Space Cinema Silea embraces a new idea of cinema experience. The theatres become places where everyone can immerse themselves in great stories and forget everything else. Two hours of pure magic, only possible at the cinema.

The new Recliner seats are the absolute stars of the show. In every theatre, every seat is a luxurious reclining leather armchair, ensuring a completely relaxed viewing experience. The Food & Drink area has been enhanced with new brands and formats.

Recliner seats and 3D video in the heart of Treviso

The Space Cinema and KeyWe offer a taste of this new cinema experience with a temporary installation that combines physical and digital tools.

Inside the historic Loggia dei Cavalieri, in the centre of Treviso, two recliner chairs are available for anyone who wants to test their comfort. Next to them, a three-metre video wall projects a 3D reconstruction of the new cinema. Highly realistic and engaging, the video gives the public a preview of the new design of the lobby, bar and auditoriums. A few text snippets provide information about the food & drink offering and the season tickets available.

The experience continues: simply scan the QR Code accompanying the 3D video to access the promotions dedicated to the reopening.

THE SPACE CINEMA and KEYWE: a creative collaboration

This promotional event stems from the strong relationship of trust and collaboration between The Space Cinema and KeyWe. The agency already works alongside the cinema chain in producing and updating website content, developing email marketing campaigns and corporate presentations.

The collaboration continues over time with a mutual exchange of ideas, working together to develop new ways of communicating and engaging with the public.