SOMEC Group brings together companies specialising in the implementation of turnkey construction projects. Its activities are divided into three business segments.

The collaboration with KeyWe has already resulted in the creation of the corporate website for SOMEC Group and MESTIERI, the group’s business segment that designs and creates high-quality interiors.

The new communication project involves the business segment dedicated to professional kitchen systems and products.

Professional Kitchens Segment: Pizza Group, Inoxtrend, Primax

The three companies involved in the new project are:

• Pizza Group: design and manufacture of machinery and equipment for the food sector;
• Inoxtrend: specialists in the production of professional ovens;
• Primax: design and manufacture of cold chain machinery.

They provide solutions for kitchens in the catering and hospitality sectors. Their machinery is always Made in Italy and boasts a solid design, smart functionality and a high degree of customisation.

A consistent design for a single group identity

KeyWe designs the three websites based on a common creative concept. The tree structure and stylistic choices are repeated and adapted to each entity, always respecting their individual identities and specific communication needs.

This stylistic redundancy pursues the goal of creating a cohesive and recognisable group identity.

Websites for different types of users

Through user experience and creative concept, KeyWe develops three websites aimed at restaurateurs, but which also become a tool for contact between the company and retailers.

The emphasis is on the unique selling proposition of the product ranges. The tree structure is essential and shallow, providing an immediate and easily navigable overview of the machinery.

One section is dedicated to corporate identity, with ample space given to the values and history of the companies. It is the ideal space to explain how belonging to the Group expands skills and strengthens processes.

Each site has a reserved area dedicated to retailers and maintenance technicians. Here they can request direct assistance and download support materials such as manuals and price lists. The experience is designed to be Mobile First, while all content is updated by the company in complete autonomy.

Websites: design

The design conveys the rigour of quality, the essentiality of technology and the meticulousness of Made in Italy. The Bastoni font style echoes the logo, while the division of content balances pragmatism and overall harmony.

Particular attention is given to the colour palette, which takes into account a precise symbolism. Black and white predominate: a combination that conveys design, cleanliness and safety. These are complemented by red, a colour that has always been associated with the world of food, and blue, associated with the refrigeration sector.