ID LEI

InfoCamere S.C.p.A.

Consultancy in communication and branding for the LEI InfoCamere service abroad

Sector

Public Administration

Solutions

Corporate identity

Internet Marketing

InfoCamere S.C.p.A. is the IT consortium of the Italian Chambers of Commerce. It has developed and manages the national telematic system that connects all the Chambers of Commerce and their 300 branch offices.

KEYWE supported InfoCamere LEI as Design Advisor in the preparatory activities for the launch of the new brand abroad, specifically in Germany, Luxembourg and the UK.

LEI (Legal Entity Identifier) is a globally recognised alphanumeric code that identifies entities operating in financial markets worldwide. It is a tool created and promoted to offer security and transparency in the markets.

Activities carried out

Digital consulting

Art Direction

UX&UI Design

Graphic Design

Copywriting

From market analysis to brand identity

Thanks to its GLEIF accreditation, InfoCamere can provide LEI services throughout Europe. InfoCamere wants to present itself in foreign countries as a new, competitive and smart company.

We supported InfoCamere in the initial benchmark analysis phase, in defining its positioning, and in coming up with a name for the service.

This collaborative work resulted in ID LEI by InfoCamere.

Corporate Identity and Media

We created the ID LEI logo.

The logo’s pictogram evokes the concept of digital identity. The image is constructed with soft, symmetrical shapes that convey familiarity and trust, representing a digital fingerprint.

We identified the typeface and colour palette and designed the iconography and style of the illustrations. The communication register and tone of voice were also identified. In addition to creating the corporate identity, we supported media activities and the UX/UI design of the online portal.