KeyWe is creating websites for the 22 companies belonging to the group. The design must be consistent, capable of conveying a sense of belonging and a shared vision, while respecting each company’s individual identity.

The values common to each company are creative engineering, Made in Italy quality and product customisation. The result is a representative and cohesive design that identifies the group’s membership at a glance.

The collaboration between SOMEC Group and KeyWe began with the creation of the Group’s website. The communication had to highlight and explain the three main business segments. The corporate website therefore became the heart of the project: the result is a simple and elegant design, a conceptual yet pragmatic approach to communication.

Each segment is identified with colour coding. The Group’s pictogram is adapted for the three segments, becoming a recurring and identifying graphic element. The Group’s achievements are collected under the heading “projects”: a dynamic selection that becomes a real database.

The ‘Professional Kitchens’ business segment brings together three companies, each engaged in the design and manufacture of kitchen equipment for the catering and hospitality sectors.

KeyWe has created four websites aimed at restaurateurs, which also serve as a means of contact between the company and retailers. The common creative concept pursues the goal of creating a cohesive and recognisable group identity.

• Gico
• PizzaGroup
• PizzaGroup USA
• Inoxtrend
• Primax

The segment dedicated to interior design is called MESTIERI, and it exists as a brand with its own identity. KeyWe created the websites for the MESTIERI group and the individual artisan businesses that are part of it.

MESTIERI is the director who coordinates the Italian artisan businesses involved in the projects. KeyWe designs a website with emotional storytelling, capable of:

• Appeal to architectural firms and private clients;
• Communicate values and talents in a creative way;
• Tell the story of contemporary Italian craftsmanship.

KeyWe creates websites aimed at architects and designers, highlighting the quality and beauty of the creations. The common creative concept pursues the goal of creating a cohesive and recognisable group identity.

• Budri
• Lamparredo
• Skillmax
• TSI (website in progress)

Part of the MESTIERI Group, Budri is a prestigious marble processing workshop. It carries out large-scale marble projects for the luxury sector and boasts collaborations with prestigious international designers and brands.

Thanks to its collaboration with KeyWe, the Budri showroom in Milan has gone digital. The Virtual Tour allows you to explore the real spaces reproduced in detail in a simple and intuitive way, both from your desktop and mobile device. Each of the creations on display is accompanied by a tag. Inside, you can consult general details, view high-resolution images and access a link to find out more.

Horizons represents the third segment of the Group, specialising in the design and construction of engineered systems for naval architecture and civil façades. It stands out for its innovative and sustainable solutions, applicable to various types of construction.

The collaboration with SOMEC Group continues with the creation of the Bluesteel website. Specialising in the design, construction and installation of integrated solutions for building envelopes, Bluesteel combines contemporary aesthetics and sustainability in cutting-edge global projects.

The website design reflects the engineering essence of the company, drawing inspiration from technical drawings and architectural plans. Blue, the brand’s signature colour, conveys reliability and precision. A stylistic choice that evokes the solidity and attention to detail of Bluesteel‘s work.