KeyWe in La Tribuna: AI innovation and phygital technologies

Artificial Intelligence

Phygital Experience

KeyWe in La Tribuna: AI innovation and phygital technologies

Our founder, Fulvio Ottaviano, talks about “Smart Research” and the evolution of digital experiences for business.

In an interview with La Tribuna, in the ‘Il Nordest Economia’ section, our founder Fulvio Ottaviano talks to journalist Maria Chiara Pellizzari about KeyWe’s vision and evolution. The focus is on one of our latest innovations: Smart Research.

It is an artificial intelligence agent designed to simplify the browsing of complex catalogues. The first implementation involved ABB Electrification, a global leader in electrification.

Discover more about Smart Research

Read the case study for ABB

Bespoke phygital experiences

Our approach is clearly evident in the interview: we integrate advanced technologies to design bespoke solutions, always with a focus on business value.

From virtual reality experiences to phygital showrooms for events and retail, we develop tools that bridge the physical and digital worlds, supporting international companies and public sector organisations.

Discover what we do

La Tribuna – Il Nordest Economia

Il Nordest Economia interviewed our founder Fulvio Ottaviano, and this article takes an in-depth look at our “Smart Research” solution.

keywe-tribuna-nordesteconomia_2026-05-04

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Team KeyWe