Since 2013, under the leadership of its current shareholders and management, SOMEC has evolved from a leading company in the field of engineered glass enclosure systems and architectural solutions for cruise ships to a group of companies specialising in solutions for shipbuilding, including on-board kitchen systems and public area furnishings for passenger ships.

Over the years, SOMEC Group has continued to expand and in 2018 it was listed on the stock exchange. The Group’s continuous growth has evolved into a universe of 20 companies specialising in three macro segments:

1. Engineered systems for naval architecture and civil facades;
2. Systems, equipment and products for professional kitchens;
3. Design and creation of customised interiors.

A new group identity with a unique and cohesive design

KeyWe’s task is to design a completely revamped corporate website. The main objective is to convey the Group’s ideals and enhance the spirit of the new creative concept.

A project capable of conveying an emotional narrative, with an elevated tone of voice and able to communicate corporate values such as creative engineering, quality materials, the great reliability of Italian-made products and product customisation. The result is a simple and elegant design, a conceptual yet pragmatic approach to communication.

Promoting the three pillars of SOMEC Group and its achievements

Through careful analysis and research into user experience and creative concepts, KeyWe has defined a path that promotes the three main business segments. These are engineered systems for naval architecture and civil facades, professional kitchen systems and products, and the design and creation of customised interiors.

KeyWe defines the group’s new identity by identifying each segment with colour coding and adapting the group’s pictogram for the three core areas. A recurring graphic element that unites and stratifies at the same time. In addition, a single graphic treatment was used for the images that highlights SOMEC’s expertise: the desire to do, the ability to create.

Particularly representative of the areas in which SOMEC operates are its projects, which KeyWe has collected in its project database. A dynamic selection of more than 300 projects that can be filtered by a wide range of criteria such as client, customer, project type and the group company that carried out the project.

Future developments. From corporate website to unifying platform

SOMEC Group website aims to become a true aggregating platform for the companies in the group. Through a reserved area, KeyWe will create this sharing space. A platform dedicated exclusively to users in the group, who will be able to access dedicated content through a personal login.

Visit the SOMEC Group website