Any type of business can shorten the distance between itself and its international audience, amplify locations and events, and reduce costs. These are just some of the potential benefits of Virtual Tours, a technology that continues to prove its strategic value.

In this article, we discuss:

• What is meant by Virtual Tour
• Possible applications
• The advantages for business
• Our approach

What is meant by Virtual Tour

A virtual tour is an immersive experience that allows you to explore places of interest without being physically present. With its hyperrealism, Virtual Tour allows you to explore the space around you and interact with the elements present.

Virtual Tour: possible applications

Whether it is a production site, an entire building or a trade fair, a virtual tour gives the public the feeling of being there physically. It has revolutionised the way we interact with space, events and companies.

Did you know that each virtual tour can be customised according to specific needs? This is why it is a tool that can be adapted to any sector and communication requirement.
Let’s look at some examples.

Headquarter

A Virtual Tour is the most effective way to showcase your company. Customers and prospects can visit your company headquarters, offices and warehouses as if they were there. Interactive content such as corporate videos, links to product sheets and brochures provide additional information.

Production and logistics sites

Welcoming people virtually to your production site is synonymous with transparency. Visitors will have no doubts about the quality of the processes, which can also be observed in real time.

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Showroom and temporary store

Showrooms and temporary installations last for a season or an event. However, it is possible to extend the experience: a Virtual Tour allows you to experience and relive the moment remotely. This engaging tool brings the latest developments in the showroom to the attention of distant stakeholders.

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Real estate

Estate agents and brokers reach a wider audience when they implement Virtual Tours of properties on the market. A hyper-realistic Virtual Tour, free from post-production retouching, offers a transparent and truthful overview to those visiting the site remotely.

Virtual tours are a powerful tool for architectural firms and general contractors, who can show the progress of construction work in real time. Geolocated renderings give users a preview of the final result.

Events

Major trade fairs and events require significant investments of time and resources. Yet they last only a few days, and not all stakeholders are able to attend. A virtual tour extends the life of the event and reaches a wider audience. Photos, videos, and interactive content can enrich the experience and make it even more strategic.

Do you rent exhibition space? Take event organisers on a tour of your location with a virtual tour. You’ll gain more visibility and save time compared to on-site visits.

The advantages of Virtual Tours for business

As we have seen, Virtual Tours are multifaceted and versatile tools that can be adapted to all sectors. But there is more. The digitisation of spaces and events has numerous intrinsic advantages.

1. Maximum freedom of application

What spaces can I map? And how big can they be?

There is no limit to creativity: a Virtual Tour can be applied to any type of environment, regardless of size. From a single room to an entire building. From a yacht to a cargo ship.

2. Saving time and resources

Time is money. Every second counts when completing a project or closing a deal.
Virtual tours are the perfect tool for optimising time management and saving on travel and transport costs. All you need is a device and an internet connection.

3. Environmental sustainability

Virtual tours allow users to explore events and places remotely, without physically travelling. By eliminating the need to travel, they contribute to reducing emissions. By adopting virtual tours, companies and organisations are promoting a more sustainable future.

Our approach

KeyWe is the strategic partner with whom to explore the potential of this technology. Our approach is consultative: we support companies in choosing the solution best suited to their marketing objectives. Every solution we develop is meticulously crafted and fully customised.