Phygital Experience
Digital and Phygital
Perfect integration between the physical and digital worlds. Phygital experiences are the most innovative way to communicate with your audience.
What does Phygital Experience mean?
The Phygital experience is an integrated experience, both physical and digital. It engages the audience first-hand because it is interactive and personalised. It is based on three main elements: interaction, immersion and connection.
An unforgettable experience
Technologies such as Virtual Reality or Mixed Reality ensure a ‘wow’ effect, making the experience memorable.
Some possibilities:
- Engage the five senses;
- Entertain through any type of multimedia content;
- Encourage sharing the experience on social media.
Types of phygital experiences
Every business sector has its own unique characteristics and communication needs. That’s why you can choose from a wide range of Phygital experiences, each with different technologies and objectives.
Interactive • Interactive •
Interactive experience
It accompanies customers and prospects throughout the Customer Journey, both on digital and physical channels. The goal is to communicate the brand’s values at every point of contact, instilling trust and building a bond with the user.
The Touch Screen Totem, Touch Table and all smart surfaces in general are excellent tools for fuelling interaction through:
- Proximity sensors
- NFC communication
- RFID readers
- Hand tracking
- Motion Capture
Do you want to increase interaction with your audience?
Immersive • Immersive •
Immersive experience
Immersive experiences such as virtual reality and mixed reality give marketing activities an extra edge. Sensory experiences allow for greater engagement through sounds, videos, tactile sensations and smells.
Augmented reality projects digital objects into the real environment. It can be accessed via smartphones, tablets or smart glasses. This technology is perfect for working on brand awareness and creating a “wow” effect at your fingertips.
Communication that engages the five senses
Connections • Connections •
Connect people, products and services
QR codes allow you to expand the reality around you, obtain information and view multimedia content. A solution that rewards you for its immediacy: to enjoy the experience, people only need their smartphone.
Smart devices and custom software allow you to collect data and monitor performance, making every environment smart.
Make your spaces technological and intelligent
Benefits • Benefits • Benefits
Business advantages
Any type of business can benefit from immersive and memorable communication. Phygital experiences are versatile and fully customisable: they adapt to different contexts, budgets and objectives. Every company can apply them to its communication strategy right away.
- Maximum interaction
- Wow effect and memorability
- Engage distant people
- Analyse performance
Phygital applied to the world of trade fairs and in-person events.
