Nexi Digital Showroom
Nexi Payments
A Phygital experience for an immersive and interactive corporate space
Sector
Digital payments
Nexi is Italy’s leading provider of digital payment solutions. Together with its partner banks, it offers a wide range of payment and acceptance services to consumers, merchants, businesses and public institutions.
Nexi asked KeyWe to design an innovative experience to present its new range of digital payment solutions. The goal was to engage stakeholders in the Nexi digital showroom and during annual corporate events.
Nexi Phygital Experience
We have devised an ambitious project, an experience that oscillates between the physical and digital worlds for Nexi customers. The digital showroom has been equipped with two interactive touch tables, designed and built by KeyWe in terms of both hardware design and software development.
In addition to exploring various Nexi products, showroom guests can compare the features of Nexi cards thanks to the integration of RFID readers.
Nexi events
Given the success of the digital showroom, Nexi turned to KeyWe once again.
The second project is a web app, again designed to support commercial events. Through the web app, users can easily access information and support materials.
Erika Fattori, Head of Brand & Communication
Nexi Payments
“Thanks to KeyWe, we have enabled our partner banks to experience first-hand the innovation that we will be bringing to market together with them in the coming months. It was also an innovative way to communicate and make tangible our positioning as the banks’ PayTech.”