The award for the AI category – Augmented reality, virtual reality and mixed reality

The Interactive Key Award is the national award dedicated to digital communication. For the first time, all campaigns that have used Artificial Intelligence, Augmented Reality, Virtual Reality and Mixed Reality are competing. We chose to participate with the project dedicated to the Frecce Tricolori, winning first place.

The collaboration with the Italian Air Force had two objectives: to create a virtual flight experience for enthusiasts and to provide operational training for the fleet’s pilots.

Our founder

Fulvio Ottaviano, founder of KeyWe, commented on the achievement during the award ceremony.

“Receiving this award, one of the most prestigious in the world of communication, is a source of great satisfaction for all of us. What makes us even more proud is the fact that we are at the top of the ranking dedicated to Virtual and Augmented Reality, a brand new feature of this edition.

The award demonstrates the quality of the path we are taking together with high-profile partners. These are major players who allow us to express our identity to the fullest, highlighting the combination of technology and creativity that has always distinguished us.”

Would you like to learn more about the partnership with Frecce Tricolori? Read about the project here